Episode 22. Plumbers in Pink: How Good Deeds Can Drive Growth w/ Geoff Gillon

Growing your business requires community support.

If customers recognize and trust your brand, you’ll go far… 

And you may just raise a million for charity in the process. 

That’s Geoff Gillon, Founder of The Pink Plumber, did and it paid off huge dividends. 

He transformed his plumbing business into a lucrative sale by virtue of, well, virtue. 

The Pink Plumber became an icon by donating massive sums to breast cancer research…

And, of course, pink plumbing vans. 

We discuss:

-How to convince a plumber to drive a pink van (and grow exponentially in the process)

-Why growth is more important than profits

-How to golf every single day and still make it big 

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