#5 Andreas Drufva – Sweden – Swedish Society for Nature Conservation (SSNC) – Why reacting quickly to the news can attract new donors ?

Andreas Drufva is the Marketing Director at The Swedish Society for Nature Conservation (SSNC), one of the main non-profit environmental organization in Sweden. His organization has been in the center of a big political debate in Sweden in the last months. He explains all this story to us: how it happened, how they handled the communication, and what it tells us about our time, and the new ways to fundraise. 

Andreas has a strong character, with a lot of determination. He has managed to turn his
old anger of wanting to fix the problem of the world in true collective actions. He explains to us great tips about how to engage your donors in the long term, how to organize your NGO in order to be more efficient, or how to manage a fundraising team. 

Once again, he shows us that sharing our experience among us, European Fundraiser, can
bring a lot to us all, so you mustn’t miss this episode.

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