Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy.
As Gabrielle Gambrell, adjunct professor at NYU and Columbia University and founder of Gift of Gabrielle, suggested, higher ed marketers could learn a thing or two from their school’s students.
Gabrielle believes finding the pulse of your audience’s feelings and pursuing lifelong learning are key to nailing your higher ed marketing strategy.
Join us as we discuss:
- Bringing private sector experience into higher education (2:53)
- DEI and empathy in marketing campaigns (8:39)
- Cross-industry marketing tactics and getting back to basics (18:41)
Check out these resources we mentioned during the podcast:
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