How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.
In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.
Join us as we discuss:
- Growing your institution’s footprint
- Authentic communication strategies
- How to use student-produced content that may not be all positive
- The impact of video: from Nate’s engineering video series to candid iPhone filming
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