How to Articulate Distinctiveness: Making Your Small School Stand Out
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand.
Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their enrollment in less than a decade.
By coming together as collaborators rather than competitors, small schools can serve all their students better.
Join us as we discuss:
- Challenges facing smaller institutions and higher ed (6:30)
- How intentional collaboration helped Saybrook boost enrollment (13:00)
- Advice on social media opportunities for engagement (25:44)
Check out these resources we mentioned during the podcast:
- Saybrook Insights Podcast
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
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