Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.
We also chatted with Mary about:
- What higher ed can learn from consumer brand
- Tapping student expertise from a branding perspective
- The benefits of a two-student research group
- Promoting recycling in branding (a really cool story about billboard vinyl)
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
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